Commission Junction is a leader in pay-for-performance marketing that serves billions of impressions monthly for its clients, ranking it among the largest ad networks in the world.

When advertisers join the Commission Junction network, they place ads, offers, and links in the network, making them available for placement by a publisher. Publishers apply to join the advertiser's program, and upon acceptance, select and place the advertiser's offers on their Web site or in their email newsletter.

These offers and links are served and tracked by Commission Junction through the qksrv.net domain. When an email recipient or a visitor to a publisher's Web site makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Commission Junction handles all of the collection and processing required to ensure fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure qualified sales and leads for the advertiser.

Doing a good job of building your data feed, with effective product names and descriptions, will certainly bring you more traffic. Once you get them to your store, there are three things you *must* do: close the sale, follow up on the sale, and provide a reason for that visitor to start their shopping excursion at your store next time, instead of with Froogle. This is doubly true if you decide to offer substantial discounts, or even loss-leaders, to bring visitors to your website.