Performics, now owned by DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. Clients benefit from Performics´ custom approach to affiliate marketing, search engine marketing and lead generation programs. The company´s proprietary tracking and reporting technology platform, advanced market expertise, and active account management enable clients to acquire and reacquire online customers. Performics is the only recognized industry leader providing both Search Engine Marketing and Affiliate Marketing Services.
Benefits:
Drive incremental sales and actions
Reach consumers who are ready to act
Maximize online visibility cost-effectively
Manage ROI with cost-per-action pricing
Doing a good job of building your data feed, with effective product names and descriptions, will certainly bring you more traffic. Once you get them to your store, there are three things you *must* do: close the sale, follow up on the sale, and provide a reason for that visitor to start their shopping excursion at your store next time, instead of with Froogle. This is doubly true if you decide to offer substantial discounts, or even loss-leaders, to bring visitors to your website.
