Yahoo! Shopping, one of the largest online shopping sites on the Internet. You will gain access to millions of qualified leads through listings in Yahoo! Product Search, a search tool designed to help users find products and merchants online, and Buyer's Guides, pages that include product descriptions, specifications, and prices, as well as a comparison grid that enables consumers to compare an array of attributes across various merchants.

Doing a good job of building your data feed, with effective product names and descriptions, will certainly bring you more traffic. Once you get them to your store, there are three things you *must* do: close the sale, follow up on the sale, and provide a reason for that visitor to start their shopping excursion at your store next time, instead of with Froogle. This is doubly true if you decide to offer substantial discounts, or even loss-leaders, to bring visitors to your website.